/ / Brand, marketing, and press guidelines in one spot

Brand, marketing, and press guidelines in one spot

the who , what, when, where, why, and HOW brand primer, cover.

Mount Allison University is going through a website redesign at the moment so lots of these guidelines are going to get shuffled and rewritten, no doubt. But I love these old pages.

I love that they’ve unabashedly lumped marketing and branding and press pages together. I’m curious to know what journalists think of this – perhaps they appreciate the honesty of it. And I love that it’s so readily available for journalists, and other writers, and partners.

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